Have you ever been frustrated with not being able to find a place because Google Maps (or ahem, Apple Maps) didn’t take you to the right location? Now, imagine that you need serious medical attention and happen to be in a place where formal address systems aren’t a thing. what3words is a solution to this problem and one that is already being used all over the world.

A precise, three-word address for every place on earth

With what3words, Chris Sheldrick and his team have divided the entire planet into three-meter squares and assigned each a unique, three-word identifier, like famous.splice.writers or blocks.evenly.breed, giving a precise address to the billions of people worldwide who don’t have one. In this quick talk about a big idea, Sheldrick explains the economic and political implications of giving everyone an accurate address – from building infrastructure to sending aid to disaster zones to delivering hot pizza.